So what does everyone have to say about it? While J.Lo's camp has so far kept mum on the budding controversy, Fiat did issue a statement this morning where they acknowledged the movie magic that went into filming the spot, but offered no apology as to the misleading nature of both this and apparently a second commercial that's due to come out during the holiday season.

"Both commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations," the statement reads. "As you may know, in today's world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule.

"The commercial tells the story of how the simple elements of our upbringing can help explain who we are, where we're going and serve as a source of inspiration to achieve our goals in life. One does not need to be in a specific location to be inspired or continue to be inspired."

Maybe not. But one should probably think twice before they decide not to heed that old adage about truth in advertising.

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